Norm Trainor has built a career helping others build theirs. Known as “The Business Builder,” he is the driving force behind The Covenant Group, where he has spent decades transforming how entrepreneurs and financial professionals grow their businesses.

By combining research, real-world experience, and practical coaching, Norm developed The 8 Best Practices®—a proven framework used by top-performing professionals around the world. His work has impacted organizations across North America, Europe, and the Caribbean, helping leaders unlock higher productivity and greater profitability.

A sought-after international speaker and best-selling author, Norm continues to inspire individuals and organizations to think bigger, perform better, and achieve lasting success.